According to a recent survey, nearly 60% of B2B buyers do not trust HVAC product and service providers to be fully transparent about pricing and deliver on promised quality. This lack of trust is a major pain point for HVAC business owners trying to win new customers and positive reviews. The HVAC industry, specifically the […]

The HVAC industry, like many service-based sectors, has become obsessed with reviews. The assumption is that good reviews directly lead to better SEO and more business. But this perspective overlooks many other important ranking factors and creates some unintended consequences. Of course, reviews are always going to be a good thing to have, especially if […]

Online reviews are critical for any business, but they\’re especially important for HVAC businesses who sell to other HVAC businesses. That\’s because potential customers in this industry are more likely to trust the recommendations of their peers than they are to trust traditional advertising. In fact, a study by BrightLocal found that 90% of consumers […]

This should go without saying, but having supplier reviews are pretty important. They allow you to manage your key suppliers more effectively. After all, if you don\’t keep on who you\’re getting your supplies from, things could start going downhill and that would be bad for your business, and you\’d have nobody to blame but […]