Google search ads is a great tool that you can use to drive sales and traffic to your website. But despite this, managing ad campaigns can be complex and time consuming. If you\’re experiencing this situation a lot, you might want to consider using Google Ads smart bidding. Smart bidding is designed to help make […]

Soon, advertisers will be able to gain even more control over smart bidding with conversion value rules, according to a recent announcement. These values will adjust the value of a given conversion, which are based on factors that impact both lead quality and value. The Product Manager of Google Ads, Stephen Chang, said that “You […]