In the English language, we can think of a number of words that we commonly use interchangeably. Examples include continuous and continual, accept and except, and infamous and famous. However, it\’s important to note that just because these words are used interchangeably doesn\’t mean that they have the same meaning. In the same respect, the […]

What’s the difference between SEM and SEO? The biggest difference is that Search Engine Optimization (SEO) focuses on optimizing a website so that there will be a higher flow of traffic from organic search results. The goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search. Were […]

Typically wrongly used interchangeable, SEO and SEM are two different marketing channels that a business can utilize to get their message out to their target audiences on search engines like Google and Bing. It can be easy to mix up the two because they can seem so similar, especially thanks to the similarity between their […]

Search engine marketing (SEM) has gotten quite complicated since it first was introduced back in 1997 (although you could argue it was first launched back in 1991 with the release of the first website. These days, it can be quite difficult figuring out exactly how much you should be spending on it, and what your […]

There are always going to be times when we make mistakes, regardless of what we are doing. It\’s just how it is….we\’re humans. We make mistakes in our personal lives, as well as in our professional ones. In this case, marketers are totally capable of making the occasional whoopsy when they\’re doing SEM. It\’s a […]