What’s the difference between SEM and SEO? The biggest difference is that Search Engine Optimization (SEO) focuses on optimizing a website so that there will be a higher flow of traffic from organic search results. The goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search. Were …

What’s The Difference Between SEO And SEM? Which One Do You Need? Read More »

Typically wrongly used interchangeable, SEO and SEM are two different marketing channels that a business can utilize to get their message out to their target audiences on search engines like Google and Bing. It can be easy to mix up the two because they can seem so similar, especially thanks to the similarity between their …

What’s The Difference Between SEO and SEM? Read More »

Search engine marketing (SEM) has gotten quite complicated since it first was introduced back in 1997 (although you could argue it was first launched back in 1991 with the release of the first website. These days, it can be quite difficult figuring out exactly how much you should be spending on it, and what your …

Simple Answers Inadequate for Complicated Contractor Problems Read More »

There are always going to be times when we make mistakes, regardless of what we are doing. It’s just how it is….we’re humans. We make mistakes in our personal lives, as well as in our professional ones. In this case, marketers are totally capable of making the occasional whoopsy when they’re doing SEM. It’s a …

What Are Some Of The Most Common SEM Mistakes You Can Make and How Can You Avoid Them? Read More »