As if this isn’t already obvious, but YouTube is known as a powerful platform for businesses across all industries. For B2B HVAC companies, YouTube offers a unique opportunity to reach a targeted audience, showcase expertise, and drive customer acquisition. By understanding and leveraging YouTube search trends, HVAC businesses can significantly enhance their online presence and […]

The world of SEO is constantly changing, and keeping up with the latest trends is crucial for B2B HVAC businesses. In this blog post, we’ll be diving into a recent Whiteboard Friday by Moz that explores the top SERP features of 2024, specifically focusing on their impact on B2B HVAC businesses. Tom breaks down the […]

When first launching a new website, your first priority is to get more visibility. With high visibility comes more customers, clients and revenue. In this SEMrush video, they will show you exactly what you need to do to start ranking your business’s new website in Google search results. Here is what’s covered in the video:

Do you remember back in the days before we had search engines and the internet when you’d have to consult an encyclopedia in order to learn about the world? Do you remember looking up the phone number of a plumber or other service in the yellow pages? Even then, we had to search through directories […]

In this Google Search Central video, John and Martin talk with guest stars Zineb Ait Bahajji and Bruno Cartoni from Google about inclusive language. They talk about principles behind inclusive writing, examples in different languages, how Search handles indexing and ranking for inclusive writing, and more!