The Hidden Dangers of Obsessing Over Online Reviews in HVAC Marketing
By Scott Davenport |
The HVAC industry, like many service-based sectors, has become obsessed with reviews. The assumption is that good reviews directly lead to better SEO and more business. But this perspective overlooks many other important ranking factors and creates some unintended consequences. Of course, reviews are always going to be a good thing to have, especially if …
The Hidden Dangers of Obsessing Over Online Reviews in HVAC Marketing Read More »