The HVAC industry, like many service-based sectors, has become obsessed with reviews. The assumption is that good reviews directly lead to better SEO and more business. But this perspective overlooks many other important ranking factors and creates some unintended consequences. Of course, reviews are always going to be a good thing to have, especially if …

The Hidden Dangers of Obsessing Over Online Reviews in HVAC Marketing Read More »

Online reviews are critical for any business, but they\’re especially important for HVAC businesses who sell to other HVAC businesses. That\’s because potential customers in this industry are more likely to trust the recommendations of their peers than they are to trust traditional advertising. In fact, a study by BrightLocal found that 90% of consumers …

Reviews Rule: How to Get More Online Reviews and Boost SEO for HVAC Businesses Read More »

As more businesses begin to take on their online marketing strategy, it is becoming apparent that local SEO is getting harder to implement. Businesses realize that without the help of an SEO professional, they will be at a disadvantage in competing with larger companies around the same region. But what does local SEO have to …

How to Use Reviews to Boost Your Local SEO Rankings Read More »

In an announcement by Google, they spoke of an update regarding a ranking algorithm that relates to product reviews. The purpose of this update is to provide increased SERP placement to product reviews that includes ‘insightful analysis and original research’. As explained by Google: “We know that people appreciate product reviews that share in-depth research, rather than thin …

Google Updates Search Ranking for Product Reviews to Better Highlight More In-Depth Information Read More »