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Six Steps to an Effective B2B HVAC Product Marketing Plan

The HVAC industry is booming, with the global market projected to reach $367.5 billion by 2030. Despite this staggering growth potential, the B2B HVAC market remains fiercely competitive. For HVAC companies vying to expand their customer base and increase brand awareness, having a strong product marketing strategy is crucial. Product marketing focuses on driving awareness, […]
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YouTube Experiments With Automated Lists Of Products It Detects In Videos

A new feature is being tested by Google that is meant to detect products in video, and then displays both that item and related products as well. This came from the YouTube tests and experiments page on March 22. According to the Google announcement, “We are experimenting with a new feature that displays a list of products […]