The B2B HVAC industry is undergoing a digital transformation, marked by an unprecedented influx of data. From customer interactions to equipment performance metrics, the potential for valuable insights is immense. However, this data abundance comes with a significant challenge: the temptation to exploit customer information for short-term gains. While it may be tempting to leverage […]

With more personal and everyday information being uploaded to the web, protecting privacy has become a primary concern for both consumers and businesses. Despite their efforts to safeguard customer data, businesses face increasing numbers of high-profile data breaches and scandals. Consequently, consumers are demanding better protection of their personal information and are increasingly aware of […]