In the B2B HVAC industry, it’s easy to feel like just another face in the crowd. While a strong company’s brand is essential, crafting a unique identity through a strong personal brand can be a game-changer. With so many players vying for attention, building an impressive online presence and establishing a strong reputation as an […]

User personas have become an indispensable tool for boosting digital marketing efforts, especially for B2B companies. But what exactly are user personas and why are they so valuable for HVAC businesses in particular? A user persona is a fictional representation of your ideal customer, based on real data about your target audience. User personas include […]

Do you want to become the to of mind provider for the HVAC industry? If you want to develop awesome influence through social media, check out Social Media Examiner\’s three step process for building a strong personal brand that will get you noticed by your target audience. Here is what the video covers:

Developing a personal brand identity is important for anybody in their respective field because it allows them to show the world what he or she is about as an individual. By having a developed personal brand, a person will be able to show the skills and qualities that they have, defining what makes them important […]