User personas have become an indispensable tool for boosting digital marketing efforts, especially for B2B companies. But what exactly are user personas and why are they so valuable for HVAC businesses in particular? A user persona is a fictional representation of your ideal customer, based on real data about your target audience. User personas include […]

If you haven\’t created your target persona yet, and they aren\’t driven by data, you\’re missing out. In this video, John Lincoln, Ignite Visibility CEO, will break down how to gather the proper data to build a data-driven persona. Here are the three steps you can take to gather data:

When we create a brand or business, typically we will also have to create a persona in order to communicate with clients, customers and potential consumers. But what is a persona? According to Wikipedia: “A persona, in user-centered design and marketing is a fictional character created to represent a user type that might use a site, […]