Top 5 Reasons You Should Be Implementing MarTech in Your Business Strategy
By Scott Davenport |
Over the last several years, it seems that marketing technology (martech) has become quite popular. Gatner defines Martech as such: “Marketing technology is a set of software solutions used by marketing leaders to support mission-critical business objectives and drive innovation within their organizations. Martech solutions focus on content and customer experience, advertising, direct marketing, marketing management …
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