Imagine you’re a chef, and you’ve just created a new dish. You think it’s a masterpiece, but how do you know if your customers will feel the same? You could rely on your gut feeling, or you could go out and ask your diners what they think. The same principle applies to B2B marketing: You […]

When a consumer sees an ad for a product or service that they feel is perfect for them, it’s more than just coming down to luck that they found that ad. These scenarios are made possible through a company’s strategic market research. When a company is equipped with all of the necessary information about its […]

Market research is the process of gathering, recording and analyzing qualitative and quantitative data. The data that is collected through this process is typically related to a specific market\’s characteristics. Some of the techniques used to gather this data includes feasibility studies, advertising evaluation, customer satisfaction surveys, mystery evaluations, tracking studies and the like. Market […]

With market research, you can find critical information about your market and business landscape, allowing you to figure out how your business is perceived by your target audience. Market research will allow you to understand how to connect with them, show how you stack up against the competition, letting you know what you need to […]