When a consumer sees an ad for a product or service that they feel is perfect for them, it’s more than just coming down to luck that they found that ad. These scenarios are made possible through a company’s strategic market research.
When a company is equipped with all of the necessary information about its target market, they can create products and services and marketing campaigns that appeal directly to their target consumers.
It’s no shock that we live and work i a highly competitive market, regardless of the industry that you work in. It’s important to know what makes your target audience tick. You need to know about marketing conditions, as well as the consumer behaviors and trends.
SEMrush has written an overview and guide that will show you all you need to know about what market research, including what it is, when you should conduct it, the different types of market research, and more.
Check out their post on the SEMrush blog for all the details.