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What Is A Lead Magnet? What Are Some Great Usable Examples?

For those who might not know, a lead magnet “a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Marketers use lead magnets to create sales leads,” according to Investopedia. As an example, …

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