Knowledge graphs are becoming an invaluable tool for businesses looking to organize and leverage their data. But what exactly is a knowledge graph, and why should B2B HVAC companies care about implementing one? A knowledge graph is a structured representation of an organization’s knowledge. It connects various entities – like products, services, customers, partners – […]

In the world of SEO, we know the key to success is being able to stay ahead of the curve. One of the most intriguing and impactful shifts in recent years has been Google’s move from the rigidity of ranking URLs to the flexibility of recognizing entities within its vast Knowledge Graph. These entities encompass […]

The Knowledge Graph from Google is an important part of the overall search experience on the search engine. It powers the innovative ways that can show up on Google. Basically, it can give users fast and easy answers to their questions, as well as answering further queries without having to click around on different links. […]