Want your HVAC website to get found online and rank higher in search engines? Naturally, you’re going to need a solid search engine optimization (SEO) strategy. SEO is all about improving your visibility and rankings in unpaid, organic search results. The higher your pages rank when people search for HVAC-related terms like “air conditioning installation” […]

Are we seeing less links going to service and product pages on brand websites? It seems that that’s the case. But why? These days, people like to link to content, and with the the Helpful Content Update released by Google, more search traffic has been driven to content pages. In the end, this means that […]

In a March 4 episode of Google’s SEO Office Hours, John Mueller answered a question regarding internal linking: “If you have structured data for breadcrumbs set up is internal linking still important for SEO?” Internal links are incredibly important since they allow Google to rank your website better. If you add descriptive anchor text to […]

Internal links are important aspect of a website since they allow Google to understand and rank your website better. By giving Google links to follow along with descriptive anchor text, you can indicate to Google which pages of your site are important, as well as what they are about. But is there a difference in the […]

Are you interested in getting your HVAC business ranking better in Google? Of course, anybody running a website or business will want more eyes on their brand. There are an incredible number of ways you can rank well in Google, but in this post, today\’s focus will be on internal links! In this Ahrefs video, […]