In the B2B HVAC industry (as well as any other industry and business), online reviews have become a crucial factor in shaping the reputation and credibility of businesses. With an increasing number of commercial clients turning to the internet to research potential service providers, a strong online presence and positive reviews can be the deciding […]

According to a recent survey, nearly 60% of B2B buyers do not trust HVAC product and service providers to be fully transparent about pricing and deliver on promised quality. This lack of trust is a major pain point for HVAC business owners trying to win new customers and positive reviews. The HVAC industry, specifically the […]

The HVAC industry, like many service-based sectors, has become obsessed with reviews. The assumption is that good reviews directly lead to better SEO and more business. But this perspective overlooks many other important ranking factors and creates some unintended consequences. Of course, reviews are always going to be a good thing to have, especially if […]

Online reviews are critical for any business, but they\’re especially important for HVAC businesses who sell to other HVAC businesses. That\’s because potential customers in this industry are more likely to trust the recommendations of their peers than they are to trust traditional advertising. In fact, a study by BrightLocal found that 90% of consumers […]

Reviews are important to any business. The vast majority of consumers (93%) say online reviews impact their purchasing decisions. So it’s not an understatement to say that online reviews can make or break your company’s success. Imagine going to Amazon to purchase something, and not seeing any of the reviews. It’d be a lot tougher to […]