The HVAC industry, like many service-based sectors, has become obsessed with reviews. The assumption is that good reviews directly lead to better SEO and more business. But this perspective overlooks many other important ranking factors and creates some unintended consequences. Of course, reviews are always going to be a good thing to have, especially if …

The Hidden Dangers of Obsessing Over Online Reviews in HVAC Marketing Read More »

Online reviews are critical for any business, but they\’re especially important for HVAC businesses who sell to other HVAC businesses. That\’s because potential customers in this industry are more likely to trust the recommendations of their peers than they are to trust traditional advertising. In fact, a study by BrightLocal found that 90% of consumers …

Reviews Rule: How to Get More Online Reviews and Boost SEO for HVAC Businesses Read More »

Reviews are important to any business. The vast majority of consumers (93%) say online reviews impact their purchasing decisions. So it’s not an understatement to say that online reviews can make or break your company’s success. Imagine going to Amazon to purchase something, and not seeing any of the reviews. It’d be a lot tougher to …

How To Get More 5 Star Google Reviews For Your Business Read More »