Online advertising is a key method that businesses have been using to reach their target audience for years. But, not all ad types are the same. There are some ad types that have dominated the online world for a long time – the display ad. Display ads are a type of ad format that allows […]

An attribution model is a rule or set of rules that determines how credit for sales and conversions is assigned to touchpoints in conversion path. With attribution models, you can choose how much credit each ad interaction gets for your conversion. It gives you a better understand of how your ads perform and can help […]