Online advertising is a key method that businesses have been using to reach their target audience for years. But, not all ad types are the same. There are some ad types that have dominated the online world for a long time – the display ad.
Display ads are a type of ad format that allows for catchy messaging, graphics, video allowing your company branding to really stand out.
There are several benefits of display advertising:
- It has outstanding reach
- It’s excellent for raising brand awareness
- It captivates your audience
- It gives you plenty of targeting options
- There are several pricing options, all of which are low cost
- It offers excellent tracking options
In a Search Engine Journal column by Justin Lugbill, we will learn what display ads are, what we should consider when running a display campaign, and why and how to implement them into your digital marketing strategy.