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A B2B Multichannel Full-Funnel Strategy In Five Steps? Yes!

When you’re marketing a B2B, you want to make sure that you have a well put together B2B multichannel funnel strategy. Utilizing a number of channels through a marketing campaign can help you improve connections, leads and conversions. By connecting with your target audience in ways that fits with their unique needs and preferences, you’ll …

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Content KPIs to Define Success at Every Stage of the Funnel

Content marketing is a pretty big thing in case you didn’t know. You need content, no, good content, in order to improve your website’s success when it comes to keeping people interested in your business. Every time you create a new piece of content, you should create it to fulfill a user’s intent, which is often explained …

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