Creating promotional email campaigns are important for creating a meaningful connection with current and present prospects, leads, current customers, and even past customers. In this video, John Lincoln will take you through a four-step process to send the perfect promotional email. John covers the following points: Define your customer, your goal, and your promotion Make sure […]

Social media is an incredibly popular marketing landscape because it’s incredibly easy to reach new audiences. Because of this, some people, understandably, might begin wonder if the future of email marketing might be uncertain. I get this, because email is one of the oldest forms of communication since the invention of the internet, so why […]

If a business wants to communicate with a customer, the best way to do it is through email. According to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly (with 15% preferring daily emails). With emails, you can quickly announce a sale, share company news, […]

Usually, when you think of email marketing, ideas of emails being sent out to individual customers comes to mind. This is what we’d consider B2C email marketing. Here, you are trying to promote services and products to individual people in hopes of creating customers. But B2B email is a little different. This is a type […]

Email has become the very foundation of not only business communication, but all online communication. It might be one of the oldest forms of communication in today’s day and age, it’s not going anywhere anytime soon. Studies show email communication is expected to grow to 4.3 billion users by 2023. With the right email marketing […]

An email signature is a great chance to brand each of every message you send to your clients, potential clients and other businesses associating with you. A signature is the perfect opportunity to brand every message you send. It establishes and reinforces who you are as a company and creates brand recognition in every person to […]