A welcome sequence is the digital equivalent of a warm, professional greeting for new contacts in your business network. It consists of a series of automated emails sent to individuals who have recently subscribed to your mailing list or made their first purchase. This carefully orchestrated set of messages acts as your company’s initial outreach, […]

No matter what kind of marketing you’re doing, email remains a cornerstone of effective communication and lead nurturing. Despite the rise of new digital channels, email marketing continues to deliver unparalleled ROI, providing a direct line to decision-makers and influencers within target organizations. Its ability to foster relationships, deliver personalized content, and drive conversions makes […]

The recent wave of Gmail closures (as of December 1, 2023) sent ripples throughout the email marketing world, with businesses scrambling to assess the potential impact on their hard-earned subscriber lists. As Google continues its crackdown on suspicious email accounts, marketers face the harsh reality of lost contacts and diminished reach. However, this challenge presents […]

Getting started with link building outreach can seem daunting for B2B HVAC businesses new to digital marketing. However, strategic outreach efforts are essential for improving your website’s rankings and visibility. As you embark on your link-building journey, it’s important to have clear goals and a step-by-step plan to achieve the best results. In this blog […]

Email marketing is an incredibly useful method you can use to reach out to customers and clients, allowing you to establish a rapport. But, no matter how useful email marketing can be, you need to keep in mind of your own email inbox – imagine how many emails you get from a variety of businesses […]

Creating promotional email campaigns are important for creating a meaningful connection with current and present prospects, leads, current customers, and even past customers. In this video, John Lincoln will take you through a four-step process to send the perfect promotional email. John covers the following points: Define your customer, your goal, and your promotion Make sure […]