Email marketing is an incredibly useful method you can use to reach out to customers and clients, allowing you to establish a rapport. But, no matter how useful email marketing can be, you need to keep in mind of your own email inbox – imagine how many emails you get from a variety of businesses …

How To Write A Subject Line That Gets People To Open Up Read More »

Creating promotional email campaigns are important for creating a meaningful connection with current and present prospects, leads, current customers, and even past customers. In this video, John Lincoln will take you through a four-step process to send the perfect promotional email. John covers the following points: Define your customer, your goal, and your promotion Make sure …

4 Steps To Sending The Perfect Promotional Email Read More »

There are always ways you can view link building as a spammy tactic, especially when you send emails that appear to have been created through a template. Getting replies from these types of emails are pretty slim, because it doesn’t take a genius to realize how bad these emails appear when being read by the …

How To Write Email Outreach Templates That Don’t Sound Templated Read More »

We know that, no matter how you approach it, outreach emails have a similar anatomy. The greatest thing about the hybrid approach is that your “linkable point” pacts as a good reason for contact. What is hybrid marketing? Hybrid marketing is a marketing approach that combines techniques from both traditional marketing and digital marketing. Rather than …

Hybrid Outreach: Scaling “Value” In Email Outreach Read More »