One of the most important components of your business is the level of trust your users have in your brand expertise. Without that trust, you will not have customers, and in the end, no business to run. Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings. […]

Google\’s ultimate goal is to make sure the results that are posted for each user are as relevant and useful as possible. If we look a the Page Experience update (which is part of core web vitals), it is a good example of a ranking signal, and if your website or page content isn\’t very […]