From Click-Through Rates to Customer Lifetime Value: The KPIs That Drive B2B HVAC Growth
By Scott Davenport |
Understanding and leveraging Key Performance Indicators (KPIs) is crucial for driving growth and optimizing marketing strategies in B2B HVAC. For companies that supply services and products to other HVAC businesses, advertising metrics like click-through rates, conversion rates, cost per lead, and customer lifetime value are not just numbers—they are the backbone of effective marketing campaigns. […]