404 Links

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Are 404 & Soft 404 Errors Google Actually Ranking Factors?

What are 404 errors? These are errors that tells you know that there is an error with your request, and it could stem from mistyping the URL, or if the URL is right, the page either doesn’t exist or is temporarily not available. A good 404 page would recognize the mistake, and guide the user […]
auto, pkw, junkyard

Does Fixing Old Broken Links Still Matter to SEO?

According to SEO best practices, fixing broken links is a good idea if you want to make sure Google and other search engines continue looking at your HVAC business under a good light. This is because no one visiting your site wants to look around your site, wondering if they want to do business with […]
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Technical Tips: How to Isolate 404 Links

404 errors can really mess things up with your site\’s chances to rank in the SERP. This means that fixing these errors are a major priority. In this episode of Technical Tips, Dr. Pete walks you through how to effectively isolate 404 links using crawl depth and Page Authority to get those pages back up […]