Blog

We will soon be seeing the end of Google’s Expanded Text Ads, which will happen in June of this year. In it’s place, they will be replaced by Responsive Search Ads as the default text ad type. If your business ...

On February 22, Microsoft Ads recently launched a feature to their platform, something that is surprisingly unique and not seen on Google Ads – Dynamic descriptions for Dynamic Search Ads. Not only can advertisers present dynamic headlines, they can choose ...

Are you looking to get more likes, comments, shares and engagement on your HVAC social media posts? If so, it all starts out with an understanding of the exact types of content you’ll have to create in order to get ...

Are you trying to create some effective HVAC landing pages that will help you increase your conversion rate? If you haven\'t thought about doing this already, you might want to because an effective landing page because they can help lead ...

The bounce rate you see in your Google Analytics can be pretty confusing at times. Even when you\'re bringing in a ton of traffic, your bounce rate still remains on the high side. When it comes to your website, as ...

Social media is a great platform for businesses since it can be used to put your content in front of seemingly countless new customers and clients. There are over 3.7 billion users worldwide, social media platforms gives you an increased ...

Does your HVAC company have a social media team? If so, you\'ll probably want to check this post! With social media, it\'s a great way for you brand to engage with customers, as well as finding out what people are ...

SEO audits are the single best way to identify what’s holding your performance back. They are a necessary part of making sure your SEO strategy remains up to date, because without properly optimized website, you’ll be missing out on a ...

For those who haven\'t heard, or don\'t recall, Core Web Vitals are three metrics that score a user’s experience loading a webpage, which score how quickly page content loads, how quickly a browser loading a webpage can respond to a user’s ...

Robotst.txt are a wonderful tool that you can use to instruct search engine crawlers how you would want it to crawl your website. They are used mainly to avoid overloading your site with requests, although it isn\'t a mechanism for ...

By having an awesome social media strategy in place, you will be ensuring that your B2B social media marketing efforts are working and will be more fruitful. By putting together a strategy, you can work backwards to create posts that ...

Google has released a new API for Google Business Profiles, which can be used to obtain call history data for your Google Business Profiles programmatically. With this new API, you can query Google to obtain your calls history data that ...

In SEO, reporting plays an important role in developing a strong digital marketing strategy. By collecting the right data and knowing how to sort and understand the information, marketers will be able to figure out what efforts bring customers and what ...

What\'s the ultimate goal of good copywriting? Simply put, it’s to help persuade people to purchase a product or service from a company. With good copywriting, you can use language to encourage potential clients to do business with your HVAC ...

Do you want to stay ahead of your competition? You should be doing regular competitor analysis for your business! In this video, LYFE Marketing is here to walk you through the process of how we conduct competitor analyses. https://www.youtube.com/watch?v=xaIeoPtHnuY