Google Analytics 4 (GA4) has a lot of interesting features, some of which are improved versions of features that were already available in Universal Analytics. One such feature is Audiences. Audiences are groups of users that you can create based on their behavior or characteristics. For example, you could create an audience of users who […]

Twitter has finally started rolling out encrypted DMs, but it\’s not yet fully secure. The company has been testing the feature for months, but it\’s still not ready for prime time. In a blog post, Twitter said that it doesn\’t yet offer protections against man-in-the-middle attacks. This means that a malicious actor could potentially intercept […]

If you’re running a Facebook business page for your brand, there’s a good change you’ve got a growing team of people to help keep things running smoothly. This means you’ll need to delegate marketing tasks at some point if you haven’t already. This makes things easier on you to focus on more important things for […]

Marketing is a crucial aspect of any business, but it can be expensive, particularly when you have a limited budget. Fortunately, there are many cost-effective ways to promote your brand without spending a lot of money. An infographic by Angie Gensler offers 25 different ideas for promoting your brand in a variety of ways. These […]

In today\’s fast-paced world, where people are increasingly relying on their smartphones and tablets to access the internet, check emails, and even make purchases, website owners must ensure that their website is optimized for mobile users. According to Statista, over 52% of all web traffic comes from mobile devices, making it crucial for websites to […]

If you\’re having trouble with converting website visitors into paying customers, and noticing that a considerable number of people who visit your website aren\’t making purchases or interacting with your brand, you might be wondering how to bring these visitors back and transform them into loyal customers. In the following Social Media Examiner video, Steve […]