Archive

Scott Davenport

man, reading, touchscreen

Tips for Starting a Business Blog That’s Built to Scale

Is your HVAC website lacking an engaging blog that is interesting and informative? If not, you might be lacking a bit on your SEO strategy. After all, blogs are an incredible asset for any business site, as it adds immeasurable depth to it, and helps your customer outreach efforts through not only organic search, but […]
audience, crowd, people

The Importance of Understanding Your Audience

In this Search Engine Journal video, Chris Brogan, Brian Clark, and Loren Baker talk about the importance of building an audience, the value of an email list, the importance of purging an email list and also how to maintain an audience and launch several ventures or businesses by understand your HVAC audience and their wants […]
building, cologne, facade

Microsoft Advertising Bids Adieu to Manual CPC

The Search Engine Journal folks talk about the new payment option available in Facebook and Instagram checkout. If your HVAC site is violating Google News and Discover policies, you\’ll be looking down the barrel of manual action penalties. And Microsoft Advertising announces the sunset of manual CPC, leaving some advertisers bid-er over the loss of […]
facebook, social media, media

Facebook Launches New Site to Help App Marketers Deal with Coming IDFA Changes

Because of Apple’s IDFA in-app data tracking process, Facebook taken to warning advertisers of some of the major impacts that will occur. Unfortunately, the ones to see the biggest losses due to these new prompts are its Audience Network partners. There will be new in-app popup alerts coming out of the process, asking users to opt-in to data […]
cms, wordpress, content management system

Thin Content And Why Quality Content Matters – Sustainable Monetized Websites

Aurora Morales and her two co-hosts examine 4 types of low-quality content that negatively impact a website’s performance. How do you avoid thin content and add value to build a loyal readership that keeps coming back to your site? Learn right here!
mistakes, editing, school

Microsoft Releases AI That Helps Interpret And Correct Searcher Spelling Errors

It shouldn’t be surprising how easy it is to misspell things in life, let alone online. According to an announcement from Microsoft Blog, about 15% of search queries have spelling errors. Can you imagine, a potential business is searching for something regarding \’HVACK\’, and you end up getting results about computer hacking instead of HVAC. […]
google-partner
Large-–-FMP-Badging-v4_Primary-Badge
bing-ads-accredited-professional
Marketing-Partners-logo-H-v03.04-600dpi.png.original-1024x341