It’s a new year, so we’ll be seeing a new series of Whiteboard Fridays from Moz! In this brand new episode, Cyrus Shepard shares 22 tips for successful Google SEO in 2022.

During 2021, Google has made quite a number of updates to its algorithms. When I say a lot, I don\’t mean 20, 30, or even a hundred. Over the course just the last year alone, the company applied thousands of updates to their search engine. The updates that were applied to Google ranged anywhere between being innocuous […]

These days, one of the important tools marketers have at their disposal are the variety of social media platforms that they can u se to get their message out. Social media has become even more important thanks to the pandemic, according to the latest CMO survey, since more people are stuck inside on places like Facebook […]

On December 31 of 2021, John Mueller of Google spoke out on a question that was asked during the Google Search Central SEO Office Hours livestream regarding poor translations on a website. Basically, if the translations you have on a specific pages on your website will impact the quality of the rest of your website. […]

Anybody who\’s used social media for long enough, you\’ve undoubtedly seen hashtags littered across countless different posts on a number of different platforms. Even then, it seems not everybody quite understands the value of hashtags, or how to choose the right ones to include in your HVAC posts. Effective hashtag use requires some research and […]

Sometimes, too much of a good thing is bad for you. This is true for so many things in life, and SEO isn\’t any different. To be more specific, we are focusing on keyword stuffing. Have you written a blog post or article for your HVAC site and tried your best to put as many […]