Archive

Scott Davenport

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15 Useful Digital Marketing Tools When You Have No Team

Are you just getting started out in your HVAC business? Are you not able to put together a team due to financial restrictions? This can make marketing a lot more difficult because not only do you have to run the entire business, but you have to have to give marketing a share of your attention. […]
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Understanding 14 Types Of Google Ads Extensions And What They Do

Are you utilizing Google Ads for your digital marketing? If so, you are probably wanting to find a number of ways to boost the performance of your ads’ performance. After all, you want more high quality clicks from your target audience. Ad Extensions are useful to any marketer, as explained by Google: “By adding more content […]
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Is The Rising Gas Prices An Opportunity For Contractors?

We are seeing gas prices hitting record hitting record highs all the time, and a lot of people aren\’t thrilled with it. Why is it rising and who should we be blaming? Not only are the normal folk concerned about these rising prices, contractors are also just as concerned. But at the same time, could […]
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Is Outdated Company Branding Holding Your HVAC Company Back?

Branding is an important aspect for any company, regardless of the business and industry. It\’s your identity, something that really sets your business apart from the competition. By having successful branding, it can increase your company value, provide insight, sets expectations, and makes acquiring new customers easier. Over time, a brand can become dated. But […]
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How to Find Unlimited Content Ideas for Social Media in 2022

Marketing your business over social media can be challenging. Social media never sleeps and it never stops. You want to be able to post unique and interesting content to your followers everyday, but finding content can really start dragging you down. But, thanks to the internet as a whole, you have an unlimited source of […]
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How to Sell a Product or Service in 3 Easy Steps

Being able to sell your HVAC products an services can be a challenge, but if you have great marketing capabilities, and you execute them properly, you will be able to increase your customer and client interaction. This helps to build trust, creating value for the customer, and ensuring overall satisfaction for them. In this video, […]
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