Archive

Scott Davenport

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What Makes The Best Social Media Video Ads

DId you know that video ads are considered the highest converting ads on social media? This is certainly the case if they’re done correctly! With social media video ads, they can help capture attention, and are great for remarketing based on previous viewing thresholds, and are overall more cost-effective. So why wouldn’t you want to […]
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Google Is Testing Big Changes To Featured Snippets

Some significant changes are being tested by Google, where searchers are being given a more diverse set of sources in the featured snippet position. From The Web Typically, a normal featured snippet will show both text and a link to a single website. During the From the web test, Google will display small excerpts from […]
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13 Tips to Schedule Your Day as a Social Media Manager (Infographic)

Everyday, we have our set schedules on how we do our daily work routine so we know that what needs to get done, can get done. But are we mapping out our day in order to optimize our time? It can be useful to know how others are in the same role are managing their […]
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Key Social Media Usage Trends, Based on Analysis of Over a Billion Posts (Infographic)

Keeping an eye through social media and what people are talking about can really help brands gather valuable customer insights and product feedback. By better understanding the latest trends and shifts in social media can make a big difference in your marketing approach. The team from YouScan took the time to analyze over a billion […]
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Email Marketing for Beginners: How to Get Started with Email Marketing

Email has become the very foundation of not only business communication, but all online communication. It might be one of the oldest forms of communication in today’s day and age, it’s not going anywhere anytime soon. Studies show email communication is expected to grow to 4.3 billion users by 2023. With the right email marketing […]
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eCommerce and Fake Reviews: 17 Stats You Need to Know About(Infographic)

Having an ecommerce aspect to your business can really help broaden the range of products and services for sale, bring in more people, which will allow you to expand your business and diversify your sales. An important thing that can really help your ecommerce take off are great reviews, which can really help your customers […]
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