Knowing how to direct SEO efforts toward B2B and B2C audiences is key for any business to stay on top of the SERPs online. In the following White Shark Media video, we will join their expert as they discuss SEO strategies for both B2B and B2C. Here are the things you will learn: Targeting high-intent keywords for […]

When you’re marketing a B2B, you want to make sure that you have a well put together B2B multichannel funnel strategy. Utilizing a number of channels through a marketing campaign can help you improve connections, leads and conversions. By connecting with your target audience in ways that fits with their unique needs and preferences, you’ll […]

One important part of success of any business is having good customer retention. Without it, a business won’t get anywhere, and they will ultimately fail. If done successfully, it can end up having the opposite effect – increased company profits. What exactly is customer retention? Customer retention is a business’s ability to keep existing customers […]

Facebook Watch is a video-on-demand service found on, you guessed it, Facebook that combines aspects of the platform’s video-sharing functionality with premium content. Creators are given the ability to upload short- and long-form videos on the free service. Users can access Facebook Watch through Facebook on both the website and mobile app. You can find […]

In this video, Ignite Visibility CEO John Lincoln discusses the three critical market trends that are prevalent in 2022. The video will show you what they are, how they could potentially affect your business, and how you can stay on top of your paid media efforts. These are three strategies that are critical to paid media: Measurement […]

In short, PPC management is when one or more marketers oversee a company’s entire PPC ad strategy and budget. PPC is an important aspect of any business because it rests on a business’s ability to accurately read their data, make adjustments to ad campaigns, wait for new data to come in, and measure the effectiveness […]