To start off, what is heatmap software? Basically, it’s software that offers data of how website visitors are interacting with a business website. When a web page is clicked on, hovered over, or scrolled through it, the software will create a visualization that will display this behavior.
This visualization will show up as darker colors to indicate a high-usage area, compared to a low-usage area where the colors will be shown with lighter colors.
With this kind of software at your disposal, you’ll be able to figure out how visitors are engaging with your website, bringing insights that can help guide your SEO and website design strategy.
Since there are quite a few options that you have available to you regarding heatmap software, how do you know which one is best for you?
Ryan Weber wrote an article that will help you compare 8 different heatmap software options, which includes:
- Crazy Egg
- Mouseflow
- VWO
- Hotjar
- Lucky Orange
- FullStory
- Smartlook
- Attention Insight
Check out Alex’s post over on Search Engine Journal where he goes into detail about each of these options, including unique features and their pricing.
