Spotify Wants To Make Podcasts Bigger Of A Thing, With New Tools To Translate Written Content In Audio Feeds

When you run an HVAC business, you want to make sure you are able to get your name out there to as many potential cliental as possible. So you set up Google Ads, you take out advertisements in as many possible places as possible for the furthest reach you can.

But what if there\’s more to than what you\’ve already done? When you think HVAC, you might not always think about podcasting, or even Spotify for that matter. But realistically, creating your own podcast can be another valuable asset for your business outreach. Podcasting is another great way to get the word out there of your business and brand into the minds of more people.

These days, more and more people are listening to podcasts than ever before.

According to Buzzspot.com:

“According to Edison Research, the number of Americans listening to a podcast each week has grown 120% over the past four years, and 90 million Americans listen to a podcast every month.”

There will be yet another option for you, as Spotify working on a new process that lets people convert their written WordPress blog into audio content.

Spotify is partnering with WordPress, which will let you translate written content directly into podcasts via the Podcat creator platform, Anchor. This news came from Axios.

Find out more here in the full post on Social Media Today.