7 Tips For Paid Media Marketing in 2023

In this Ignite Visibility video, John Lincoln will give you 7 tips to help you get started and win with paid media in 2023.

  1. Choose the right networks with the right value for your business
  2. pay attention to legal and ethical shifts
  3. Have a good digital marketing foundation
  4. Try value based biding, enhanced conversions, or performance max
  5. Start forecasting your performance
  6. set up a clear program to consistently test new creative and new audiences
  7. Utilize your first-party data through proper database management

Scott Davenport

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