In this Ignite Visibility video, John Lincoln will give you 7 tips to help you get started and win with paid media in 2023.
- Choose the right networks with the right value for your business
- pay attention to legal and ethical shifts
- Have a good digital marketing foundation
- Try value based biding, enhanced conversions, or performance max
- Start forecasting your performance
- set up a clear program to consistently test new creative and new audiences
- Utilize your first-party data through proper database management
