In the HVAC industry, do holiday campaigns matter? Of course they do!
The holidays are when people are more likely to spend their money during the holiday season preparing for the year to come and are searching for where they should go for a particular service or product. This is the time of year when people discover what business they want to engage with.
Marketing 360 has a video that discusses seven marketing tips that you can use for a successful holiday season. The video covers:
- Run digital TV ad of your promo(s) from Oct through Dec
- Create email campaigns, schedule in advance
- Schedule social posts to coincide with email sends
- Promote social posts, use as social ad campaigns
- Update retargeting ad banners to match timing
- Create website banners to match timing
- Create customer care package with gift cards for friends and family