Landing pages are the digital first impression for many B2B companies, yet most overlook tailoring them to directly engage industry insiders. In a recent Whiteboard Friday, digital marketing expert Jason Dodge unpacks this missed opportunity. As he explains, “We mistakenly think industry-specific landing pages are some silver bullet for connecting with niche B2B audiences.” This […]

Generative artificial intelligence (AI) is transforming businesses across industries, including B2B HVAC companies. Generative AI refers to AI systems that can generate new content, designs, and ideas based on data they are trained on. For B2B HVAC businesses, generative AI unlocks new opportunities to increase efficiency, reduce costs, and boost revenue growth. Generative AI can […]

Backlinks are incoming links from other websites pointing back to your website. They are a critical part of SEO because they help search engines understand the authority and relevance of your website. For HVAC businesses, getting backlinks from industry-specific websites can provide tremendous benefits. Backlinks indicate to Google and other search engines that your HVAC […]

Question-based queries are search engine queries that are formatted as natural sounding questions. For example, “how to fix a furnace” or “what is the best HVAC system.” These types of search queries are extremely important for HVAC website SEO. Question-based queries make up a large portion of HVAC-related searches. By optimizing for question keywords, HVAC […]

In the ever-evolving landscape of marketing, one strategy has risen to the forefront for businesses aiming to leave an indelible mark on their customers: experiential marketing. This dynamic approach goes beyond traditional advertising by forging genuine connections with consumers through immersive, memorable experiences. But you might be wondering – how does this relate to heating, […]