Have you ever done a search on a particular query on Google Search one day, found a result you liked, but then when you search for it again the next day, it’s suddenly gone? Somebody clearly had it removed from the results for one reason or another. In this episode of Search Off the Record, […]

You’ve spent years in your industry, and now, you can call yourself an expert in your field of expertise. Perhaps at this point, you’ve thought about writing a book about what you know because you feel you can share that knowledge with others, so you can help out others who are still new or haven’t […]

Managing SEO tasks can require a lot of data. Although a lot of SEO tools that are available out there includes their own analytics packages, it can be awkward to gain a clear picture of your overall situation while jumping between these platforms. This is where Google Sheets can really come in handy. If you […]

Brand marketing is the promotion of a brand’s products or services in a way that enables you to structure relationships with your audience.. It involves creating and maintaining brand/relationships and marketing brand attributes. In the end, it gives you a higher chance at increasing potential customers. Check out this LYFE Marketing video to find out […]

In this episode of the SEJ show, Krista Seiden of KS Digital and former VP at Quantcast talks with Loren Baker about the benefits and advantages of Google Analytics for paid campaigns. The two also discuss opportunities that marketers have when Universal Analytics finally sunsets.

For every business, a good marketing budget is critical for success, as it forms the basis of any expenditures that are involved in a marketing campaign. Something we should all keep in mind is this – marketing isn’t just doing promotions and advertising. It’s about budgeting for a number of areas, which includes planning, pricing […]