Google Business Profile (GBP) is a tool meant to help customers find your business, and to tell them your story. GBP is a great way to rank high on Google and for many local businesses, Sometimes, having a Business Profile is the only SEO strategy that they have to advertise their business. But what if […]

Although keyword are a huge factor in digital marketing, paid search advertising is a valuable digital marketing tactic for any businesses and can help drive traffic to your site from Google. which will help make sure that the traffic you get is relevant to the kind of business you\’re running. One of the major benefits […]

Have you heard about the new Facebook updates for 2022? Significant changes will be made to Facebook’s ad targeting options for advertisers and marketers. These changes focus on user data that could be considered sensitive or controversial.  In this LYFE Marketing video, they go over four new Facebook Updates.

Whether you\’re researching blog topics for a small site, a large site, a new site, or even an established site, finding topics to write about can be tough, especially in the HVAC industry. Sometimes it can be challenging finding topics to write about that hasn\’t been discussed in nauseum in this industry, or something that […]

Google Business Profile (GBP) is a tool for businesses and organizations to manage their online presence across Google, including Search and Maps, which helps to set an immediate first impression for searchers who see your business’s essential info listed on the right-hand side of the interface. With GBP, SEOs can leverage a location-based strategy, so if […]

Link attributes are an important part of SEO, as you can find them in link titles, alternative texts, and the like. The title attribute can be used to describe just about any HTML element. A great way you can utilize the title attribute is to use it in the link element to provide descriptive text within […]