If you don’t have a strategy to collect emails, you will want to make sure you have one. But, if you do have a strategy, you want to make sure you’re doing things right. There are mistakes you could be making, and Ignite Visibility created a video that talks about 2 of the biggest mistakes you could be making.
In this video, John Lincoln, Ignite Visibility marketing expert will highlight two of the biggest mistakes email marketers are making that ultimately limits conversions.
- Not focusing on a paid media driven list building strategy: create an amazing asset to download, and you can gain first-party data
- Invest in an Updated Landing Page: by looking at the conversion rate for the landing page you’re driving emails to within Google Analytics, you can understand if your landing page needs an update
