There are many types of marketing available to brands to use to get the word out about the products and services that they provide these days. But let’s be honest, raise your hand if you never thought about or even gave influencer marketing a chance, especially in the HVAC industry. I know that a lot of people probably wouldn’t think that influencer marketing would mix well with HVAC, especially if you put YouTube into that mix.
Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Why does influencer marketing work exactly? It works because there’s a high amount of trust that social influencers have created with their following.
Since we’ve discussed how important video is on this blog before, it would makes sense to bring up YouTube as a source of influencer marketing? If you decide to go down the rabbit hole, you will realize that using YouTube influencer marketing can be a great extension to your overall marketing strategy.
Neal Schaffer has written a post on his website discussing why you should YouTube for influencer marketing, how it works, as well as the nine types of campaigns you will want to consider.