Did you know that one of the metrics that many marketers obsess over, but is actually a waste of time? It\’s overall website traffic. While it\’s great to see an increase in site visitors, this doesn\’t necessarily translate into business benefits. What truly matters is attracting high-quality traffic.
In fact, we often observe clients directing traffic to irrelevant blog posts that have no potential for conversion or future prospects.
To prevent this, it\’s crucial to prioritize generating high-quality traffic, which requires a thorough understanding of your web analytics.