If you aren’t familiar with copywriting, then it’s easy to define – it’s somebody who specializes in putting the right words in the right way so it can be seen in the right places and in front of the right people. It’s what they write that will be the first impression your business makes on your audience.
A good copywritten message will use language that encourages you to buy from that company, without telling you to directly. But, you only get one shot at a first impression. If you miss with your message, then you’re out of luck.
This is why have a strong message is so important. You don’t want to put out a weak message out into the world, because that won’t do you any good. It’s a waste of time and energy for the business and copywriter.
Miranda Miller wrote a column that you can use to review your next message, whether it’s an email, a piece of advertisement, or anything else that’ll be seen by your audience. She lists 10 copywriting mistakes that can weaken your messaging.