As we enter 2023, there are some who argue that keyword research is no longer a critical aspect of SEO. However, it is widely accepted that this perspective is incorrect, as keyword research remains a fundamental element of any successful SEO and SEM marketing campaign.
Keyword research enables SEOs and marketers to identify the terms and phrases that people use when searching for their products or services. By understanding the language and search queries that potential customers use, businesses can customize their content to meet their target audience\’s needs and interests.
Fortunately, we have access to a wealth of tools to help us identify the most effective keywords for our marketing campaigns, including Semrush, Soovle, Jaaxy, and Google Search Console, among others. One of the newest tools available, generative AI ChatGPT, has numerous applications, including the ability to conduct keyword research.
While ChatGPT can be a powerful tool for conducting keyword research, it is important not to rely on it exclusively. Although it has the potential to provide valuable insights into keyword trends and popular search terms, it\’s not perfect.
In a Search Engine Journal article, Daniel Smullen explains how ChatGPT can be a valuable addition to your SEO toolkit as a free keyword research tool. He showcases the benefits of using ChatGPT for keyword research and how it can improve your SEO strategy.
Although ChatGPT can be a useful tool, it should not be the only one you rely on for keyword research. Take a look at Smullen\’s article to discover a variety of excellent ideas for generating keywords to use in your marketing campaigns.
