Core Web Vitals are a set of standardized metrics that Google utilizes that assists developers in understanding how users experience a web page. It can even be used by site owners since they break down the user’s real-world experience on a page. Ultimately, Core Web Vitals measures experience signals so that search users are having an engaging experience.
From the user perspective, this is great, but is it great for you, the owner of the HVAC website? Will Core Web Vitals affect how your site organic search rank on Google?
Kristi Hines wrote a post on Search Engine Journal that lets us know whether or not this set of metrics is actually a ranking factor.