Search engine ranking algorithms are a mysterious component of the digital marketing world. It seems that no matter how careful you are with the content on your website, there’s a chance something will eventually happen that will cause a drop in rankings.
This is all thanks to Google. One day, they could reward you, and the next day, they penalize you.
Although it can be hard to defend yourself from SEO mishaps, an SEO audit is something that that could help you avoid any major blunders.
Ahref knows that there is no universal approach to conducting an SEO audit, but there are some basic things that any site owner should be on the look out for.
In an Ahref series of tweets, they take a closer at each step.
Here are the steps, short and simple:
- Check for manual actions
- Check organic traffic
- Check for HTTPS-related issues
- Check that you can only browse one version of your website
- Check for indexability issues
- Check for mobile-friendliness
- Check page speed
- Check Core Web Vitals
- Check for broken pages
- Check for sitemap issues
- Check basic on-page elements
- Check for declining content
- Check for content gaps
- Check for other technical issues
In their tweets, they go into further detail about each of these steps that you can check for to help out with your SEO audit. It could actually be helpful!