You\’ve been running your HVAC business for a while, and over the years, you\’ve gotten great reviews and praise over the services that you provide to your clients. Over all, you\’re doing really well, but just like with any business, no matter how good you did your job, there will be people who will find something about the service or business over all that they just didn\’t like.
It\’s discouraging, but it\’s a part of running a business. As the saying goes, you can\’t please everybody, no matter how hard you try.
For any business out there, online reputation is incredibly important for your company to focus on, regardless of if you’re a B2C or B2B.
Back when digital marketing and advertising wasn\’t really much of a thing client word of mouth used to be a thing. But these days, everyone and most businesses are online. Because of that, things can get pretty complicated and difficult to deal with when it comes to reputation.
This is why you need to take steps to make sure that you take steps to make sure that you keep your business reputation remains as high as possible before things take a dive for the worst.
In a column by Tony Wright, he addresses some basic strategies and tactics that you should employ that will help mitigate the damage of a future crisis.
