If you’ve been doing SEO for a while with your HVAC website for long enough, it won’t come as a surprise if your favorite SEO crawler finds a number of fatal errors. Even the most popular crawling tools can find issues that aren’t really issues. So when your crawler of choice does find an issue, is it possible to tell the difference to avoid prioritizing a fix that doesn’t really need to be worked on at all?
Many of these errors you want to make sure you address as soon as possible., but did you know that there are some errors that you don’t really have to worry about.
If you want to see some actual examples, then Olga Zarzeczna has a column on Search Engine Journal so you can check out the explanations as to why they may be an issue for your site or not.