To help your HVAC business really stand out, you should consider using local SEO if you haven’t already. It can help you out, even if you don’t have a website to advertise! Local SEO can help drive more traffic to your premises through online leads. Since these leads are from people who are specifically searching for products or services that your business offers, they are also likely to give you a high conversion rate.
Unfortunately, a commonality among a lot of people when it comes to local SEO is that they will instantly think of local citations, backlinks and their Google Business Profile, rather than doing on-page optimization on their business websites. If you can do some of these optimizations on your site, then it can help you rank better in the organic search results.
The following Search Engine Journal column, written by Kristal Audain, teaches us about five on-page optimizations tips that can help you increase your local visibility on the search engines.