If you’ve spent enough time either doing SEO for your HVAC business, it’s probably safe to say you’ve made mistakes in the past. No that that’s bad, as it’s a learning process that everybody goes through. But in time, you slowly begin to get better at SEO, and you learn from your mistakes over time.
Even if you end up doing SEO for your site for the last ten years, you probably make a few mistakes here and there. It’s only natural, as we are all human. Even if you do things right as much as possible, there’s always going to be a moment where you do something that messes things up for your SEO rankings, and one issue is Google itself. The search engine is always changing and updating their algorithms, which means that something that worked before for you now isn’t as effective, or it just flat out messes things up for your site.
Kristopher Jones has a column on Search Engine Journal where he talks about ten of the worst SEO mistakes you can make….even if you’re an SEO master with years under their belt.